C GARS
I just drove by a dealership that recently became a Riverside reseller.
Looks like they are getting their first inventory and they have a 195 on the lot.  

Had to stop and give it a look.  To my surprise, it didn't have the Retro badging that I see on the pictures in this forum and on the trailers I looked at a couple weeks ago.  It looks like Riverside has replaced the word "Retro" with "Throwback Trailer."  Not sure how I feel about "Throwback." As a fisherman, my throwbacks are the ones that didn't make the cut.  I've heard it used interchangeably with the term retro, but definitely prefer Retro.

Can anyone else confirm the name change and or reason for the change in marketing?
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mikes
They're still called "Retro" on their website. But maybe there was a trademark complaint from someone which they didn't want to fight.
Mike
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C GARS
Upon further review, this looks like the 3rd name and logo change.  Originally, it was White Water Retro.  Then it became Retro by Riverside RV.  Now it is Throwback Trailer by Riverside.  The 2nd name and logo are the best of  the 3 imho.  Pretty tough to build brand awareness changing the name that often.
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C GARS
Well I just got some clarification from the factory. "The Throwback is a sister line. The Retro is still and always will be available." No explanation as to why or if there are any differences. If I find out more I will certainly post.
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C GARS
I like the Retro logo much more than the Throwback logo.  Any opinions?1_2013_1995111_44238608.jpg  2016-Riverside-RV-Retro-180R-Exterior-Rear-3-4-Off-Door.jpg 
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C GARS
While browsing I came across this beauty.  Love the reverse color scheme.  With this option, one  more thing to consider.1_424_1881396_43429507.jpg 
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C GARS
In discussion with Cross RV next to the factory.  They are super responsive and a helpful resource.  I asked them about the reverse color scheme. They called the factory and got right back to me.  It is a $350 option for those interested.  They are working up pricing for me even though I told them I probably would be ready to buy until spring.  So far they have been the most helpful and friendly of the 4 dealers I've contacted.
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WayOutWest
I wouldn't have considered buying a "Throwback", personally I think it's a very poor choice of names. Why not call it "Lemmon`?! Can't help in resale, either. Crazy!
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C GARS
Way out West I totally agree.  As you browse the web, many of the 3rd party reviews discuss the retro as a throwback to the TTs of the 50s & 60s which is a better use of the term.  I think flashback would have been a better choice because it has a more positive connotation than throwback. But as a brand name it is simply bad marketing and the logo is ugly in comparison to the retro logo.  As a marketing guy, bad marketing drives me nuts.  You can overthink marketing for sure but this gives the impression of no thought.  I'd love to know how they thought this up and how they sold the idea to management.  My guess is that a senior executive with no marketing savi thought of it and railroaded it through as a directive to his marketing guys and no one had the backbone to point out what a bad idea it is.
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